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Month: July 2019

How to Manage Facebook Ad Frequency

15/07/2019 admin Leave a comment

[ad_1] A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered…

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Posted in: Uncategorized

The Average Tenure of Top Consumer-Brand CMOs

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[ad_1] The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research…

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Posted in: Online Marketing

Facebook Campaign Budget Optimization Becomes Fixed Default

14/07/2019 admin Leave a comment

[ad_1] More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a…

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What are you drawn to?

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[ad_1] All moths are the same. For the right species, if you light a candle, the moths will show up.…

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Posted in: Online Marketing

How to Target Referral Traffic with Facebook Ads

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[ad_1] Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they…

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iMarketing by Thomas Trautmann

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