A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high”…
The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from…
More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed…
All moths are the same. For the right species, if you light a candle, the moths will show up. They’re…
Facebook advertisers have a deep toolbox available to help reach their ideal audience. One underutilized and underappreciated group they can…